Chartered Accountant

Boardroom frameworks.
Real life application.
Optimising whimsy.

The decision making tools used in boardrooms, rebuilt for your real life. No jargon, no gatekeeping.

Try the calculator Why I'm doing this →
Monique, smiling, sitting on a sofa with hands open
Hi, I'm Monique 👋
The purchase + the promotion + the pivot = every decision is a business case

I built a spreadsheet to justify a £500 coffee machine.

God, I love that thing.

I'm Monique, a Chartered Accountant, and I'm obsessed with making decisions that align with the life I actually want. Optimising whimsy. Even, and perhaps especially when, those decisions make no sense to anyone else. I'm here to help you do the same.

By day, I help executives make smart decisions that move their business towards its goals. But I'll let you in on a secret. The same frameworks that sit behind million pound investments work just as well on a coffee machine, a coat, a career move, or pickleball lessons. Most people just were never shown how to run the numbers.

So I'm sharing how. No gatekeeping.

Monique drinking from a Stay Weird mug

Real frameworks. No jargon.

i.

Real tools

Interactive calculators that turn a fuzzy "should I?" into a number you can actually act on.

ii.

Real frameworks

The same thinking used in boardrooms. Break even, cost per use, opportunity cost, all in plain English.

Coming soon

The Unhinged Files

Real unhinged decisions from real people, and the surprisingly sound logic behind them. Got one? You'll be able to share it here.

Start with the cost per use calculator

Thinking about a purchase? Work out what it really costs you per use, and whether it earns its place. Takes about a minute.

Open the calculator →
Follow the journey

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New tools, new frameworks, and the occasional unhinged purchase decision, straight to your inbox. No spam, just the good stuff.